This BBA degree is a final year program for those business diploma holders to complete the bachelor degree in one year.
Bachelor of Business Administration (BBA) - Final Year Top-up Program
BBA is designed for those who pursue their future careers at departmental management positions of organizations. It focuses to teach students how to appreciate and use management theories and concepts at different organization structures.
This is a final one year degree program top-up for those with previous study in business administration field at diploma level/associate degree.
Core Subjects for the final year of BBA
BM307 Human Resource Management (6 credits)
Functions of human resource management, individual differences in job performance, job analysis, recruitment & selection, performance appraisal, training, manpower planning and strategy.
BM308 Marketing Management (6 credits)
External operating environment: industry life cycle, strategic window & environment scanning, the emergence of strategy, marketing development strategy, competitor analysis, investment policy, and strategy implementation.
BM309 Manufacturing & Production Management (6 credits)
Production function, product choice, control of variety, control of value, factory location, design and layout of a factory, equipment and maintenance, work study, material handling, production control and scheduling, people management, and cost and budgetary control.
BM310 Finance & Management Control (6 credits)
Financial environment, financial forecasting, time value of money, capital budgeting, trade credit, risk and return, derivatives & risk management, decision-making, absorption Vs marginal costing, break-even analysis, pricing policies, budgets and standard costing, and divisional performance appraisal.
BM311 Quality Management (6 credits)
TQM concepts, cultural change under TQM, methods of quality control, quality management as core competencies, team building techniques and goal-seeking methods in quality control process.
BM312 Business Case Study (3 credits)
Case approach techniques. Students are required to read different cases and recommend solutions to solve the case problems by applying learned management concepts and techniques.